Framed art in every home and office; it is a seven-billion dollar/year industry, but that is just the tip of the iceberg, because most people have never done custom framing and we see that as a huge untapped market waiting to be served; here is why.
We live in an image conscious society; we dress for success and we want our homes to be warm and inviting. If a picture is worth a thousand words, then the art we have hanging on our walls has a lot to say about our lifestyle and our values.
So, why haven't more people done custom framing? It's human nature that we enjoy doing things that are ea
sy and fun, but avoid doing things that are difficult and/or painful. This industry is fragmented and it uses an antiquated production and distribution system, involving many layers of middlemen, each taking a profit and ratcheting up the price. So, imagine what would happen if you streamlined this system, eliminated the waste and inefficiencies and made it easy and fun for consumers to select something to their taste and within their budget?
Fancy Art, *NFP has developed these concepts and innovations. Our patented racking system allows us to display thousands of frame samples when most shops have only a few hundred. We have a proprietary order management system that makes it easy for the customer to choose and make changes until they get it perfect to their taste and budget; it's like "Build a Bear Workshop"for grownups.
Our hub and spoke business model allows the orders to be uploaded via the internet to our production facility where most of the work is done; the frame, the matting and the glass are all fabricated to the order specifications and then returned back to the franchisees shop, where the final fitting and delivery is made to the customer.
This gives us economies of scale that can't be beat. By dealing direct with manufacturers and eliminating the waste and inefficiencies, we are able to offer our customers a competitive advantage, as well as the greatest selection and the highest quality. Once the customer discovers that they can create their own personal masterpiece at an affordable price, they want to repeat the experience over and over again
In summary, we are talking about an underdeveloped industry with a vast untapped market. It is a high ticket item with large profit margins and with our hub and spoke business model, it is highly scalable. It should also be noted that in this bad economy, if people are going out less, that means that they are entertaining more in their home and they are going to want to have it looking nice when friends and relatives come over. Lastly, I would like to point out that this is one industry that will never be taken over by the internet nor will it ever become a commodity whose profit margins become minuscule. You see, there are thousands of elements and many different treatments that can be incorporated in framing an art object. It is a touchy feely thing; people want to be able to see the colors, textures and proportions; changing one element can change the entire personality of the picture. It should also be noted that as the customer is making choices to create their personal masterpiece, they are becoming personally vested in its outcome, so even when the price is a little more than they had planned, they will raise their sights, because they want it to reflect their personal taste.